The festival is booming.


The market is bustling. Festivals bring boom. Every day, the activity of young people searching for cheap offers and placing orders by circling the net with their fingertips is still going on, but there is a shortage in the real markets. E-commerce companies in India primarily ventured into the non-necessary business initially. A huge galaxy of fashion was also presented by these companies. People may have jumped into it, but it's true. Ne m online shopping companies started to become profitable and prosperous. Despite some bitter-sweet experiences, people started turning to online shopping. It continued to thrive amid the hype of offline retailers, but later turned heads. Corporate giants have also cut their careers by laying off a number of employees in the last two years, so it is natural that due to declining business, e-commerce companies have also cut staff.

Infosys cut three thousand of its top IT engineers. After that, the order of decline has been increasing gradually in many IT companies of the country which is continuing till date. However, some international factors in Infosys staffing made the situation worse. Royal Bank of Scotland's decision that it will no longer open new branches anywhere in the UK has worsened the situation for Indian engineers who were hit by Infosys, as those banks had service contracts with Infosys. Ukraine war has affected all countries. No one can say in the square of the world who has been cursed where. This war has caused a lot of damage to the business cycle around the world.

Due to the Sino-US trade war and the resurgence of India-China rivalry, several other US-Chinese companies have seen a surplus of Indian professionals leaving them. This process has already started with the Doklam issue. Most of the companies have left and embarked on a Columbus-like search for new jobs. Some companies even gave an ultimatum to the staff, some companies announced the layoff program by drawing a computer so that there is no fear of bias! The computer which became the fate of those people, the same computer has now become the instrument of their departure, how strange the ceremony! Resident IT companies in the country currently have project-based work, for which they hire staff for a very short period of time and release them on completion of the respective project.

The new generation of engineers of the country is trapped in such a cycle of casual and irregular employment-cum-unemployment. Every year at least one crore young men and women in India start wandering the career path to get a job. When the market of IT and e-commerce companies was hot, it was thought that they would absorb the new generation, but these companies are continuously declining and now the future of the unemployed of the country is in doubt. The confusion of the youth of this generation has increased as the Prime Minister's talk of creating one crore jobs every year proved futile like other promises. After Corona, online companies have started selling wheat flour, millet flour, cans of singapore oil and herbal decoctions, and new steamers other than those invented by George Stephens! Now it is heating up again. People are also ordering brooms and soupdi online.

Autumn season will start soon. Diwali demand in the market is nothing like previous years, but there is a positive movement in the markets of Gujarat which were completely quiet. Spending on festivals has been curtailed due to lack of festivities in the last two years, but the new warmth that the market will get on Janmashtami shows the popularity of stocking up on new items. At present, the showrooms of home appliances are crowded. The number of families strolling in the market with children has increased.

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