Vande Business Lakshmi : Today is Deepotsav

Vande Business Lakshmi

Today is Deepotsav. In fact, today's auspicious day is a historical repetition of the dark night of Amas, when the townspeople of Ayodhya in the ancient times presented a glowing ambar of lamps to welcome the return of their beloved prince Rama after his exile. Ram has reached the position of deva because of his life as a great man without complaint against anyone in the world. The ascetic Valmiki, a contemporary of Rama, described him as a supreme human being. Later, Tulsidas has revealed Rama's sat charitra on a vast scale, yet Raghava's latest gunasamput in Laghav. In the dark ages of the Middle Ages, Tulsivani has paved the way for community self-improvement by keeping the Ramarasadhara flowing in the Indian people. As Dhanteras is the festival of Lakshmi Pujan for Gujaratis, Diwali is the festival of Chopda Pujan.

One of the few distinctive features of Mahajati Gujarati is its account-book. If a citizen of another state hears and understands this, he will also wrongly understand that Gujaratis are very bookish and read a lot of books. Actually Hisab-Kitab is Shi Tatpurush Samas which means Book of Accounts. The Gujarati people are deprived of the luxury of reading. That is, the world of its books is under-read. But he is alone in reading the book of accounts. They can add and subtract in the air. For Aadhya, Dodha or Adhiya they don't need patti-pan. Webster's dictionary defines Gujarati as a world wide business community. The old generation has come to its end and only a few can step into the new generation without a calculator. Even then, the strength with which Gujaratis can smell business from the air is rarely seen anywhere else except Marwar and Sindh.

There are many businesses in the world that Gujaratis have started for the first time. Still, despite the many bitter experiences of the people, the average Gujarati businessman is ripe with promise. The business goes, the profit goes, hey the capital also goes, but the promise does not go. Today is the day to salute those genuine Gujaratis who have maintained our credit. It is not that a Gujarati is Lakshmi's slave. But Lakshmi is dear to him. In the proverbial triple third brother, triple means financial power. An overflowing bank balance is the eternal dream of every Gujarati. Coincidentally, a cadre of Gujarati people may be poor but not destitute. The smallest man has his own clear budget. Even after many calamities like Asmani and Sultani, the Godgifted financial software in the Gujarati psyche is safe.

Along with the worship of gods and goddesses, the worship of accounts is also our special rite. Abil-Gulal-Kanku is the worship of the blank books of accounting for the new year beginning on the auspicious day of Vikram. The very first Sri Sava is written in it. It means that our trade is practiced so that profit is also practiced automatically. A good merchant's book ie account books are transparent like Chitragupta's books. Even if the account has been converted into computers, it is still a book of account in a subtle sense. It is the wealthy who still adhere to the accounting systems of the era when great Gujarati merchants roamed the seaports of the world and maritime trade flourished from the ports of Halar to the shores of Africa.

Merchants were very enthusiastic in sharing their wealth among the underprivileged community. Mahajans came to the fore to fulfill the responsibility of giving back to the society. Every merchant community had their guilds everywhere. By playing a simple game of chess, the Mahajana can gather funds for a great work. The Gujarati people have received the warmth of Mahajan in many crises in the last century. Compassion for animals and birds also comes in it. This is the foundation of our business growth today. Philanthropy and the passion to wipe the tears of strangers are at the foundation of Gujarat's new generation of businessmen. Today's Chopra Poojan is a festival that brings alive the glorious heritage.